Gasoline Alley Harley-Davidson® Australia first opened in Springwood (South Brisbane) in June 2011, founded by Grant and Cindy Price from Red Deer, Alberta, Canada.

In 2016, Gasoline Alley Harley-Davidson® was purchased by Rob Keuning and Fergus Bell. Since then, Rob and Ferg have continued the original Gasoline Alley approach, placing a strong focus on customer service, getting out and riding your Harley, and supporting local independent businesses as well as community based motorcycle and sporting events.

Both Rob and Ferg are passionate motorcycle riders and enthusiasts and can be found working in the business most days. Gasoline Alley is a true owner-operated business and is not associated with, or part of, any other motorcycle businesses.

We’re proud to have built a team of like-minded staff who are keen motorcyclists and who share the same commitment to delivering the best possible customer experience.

2019 saw the opening of our onsite shipping container café that’s located in our Brisbane Store Carpark. The Café is now operated as "The Wrecking Brew Café and is open 6 days a week from 7.00am till 3.00pm Monday - Friday & from 7:00am - 2:00pm on Saturday and is continuing to become a place for everyone in the local community to drop by and catch up with friends and family, not just for motorcyclists.

Gasoline Alley Harley-Davidson® proudly supports local businesses and events, sponsoring and taking part in activities such as Dust Hustle, Queensland Raceway Happy Laps, Willowbank Drag Racing, Race Ya Mates Drag Experience events, shop rides, the Gasoline Alley Harley Owners Group (HOG), and more.

In short, Gasoline Alley Harley-Davidson® Brisbane is proudly owner-operated, owned and staffed by riders, and focused on helping our customers get the most enjoyment and the best possible Harley-Davidson® experience.

In October 2025, the Gasoline Alley team expanded to Victoria with the launch of Gasoline Alley Motorcycles Bendigo, located in Kangaroo Flat, following the purchase of the existing Harley-Davidson dealership previously known as Empire H-D and Harley Central.

We have strong connections to this business, including Ferg’s previous role as a Harley-Davidson Motor Company Field Representative when Harley Central first opened, and our Brisbane Spare Parts Manager, Pat, who also previously worked at Harley Central alongside some of the current team.

We’re excited that all existing staff have chosen to stay on and look forward to building the business in central Victoria while supporting local motorcycling events and the wider community.

#wearegahd #ridewithus